πŸ“— New Release β€” Available on Amazon

The Digital
Garden

by Jayson Hines β€” Founder, Sales Funnel Marketing

"You don't grow a social media following.
You grow a community."

Paperback Hardcover Kindle eBook
β˜…β˜…β˜…β˜…β˜… 5.0 on Amazon
Written for NW Ohio's business owners
All formats available

Stop posting into the void.
Start building a community that actually buys.

Most local business owners are doing social media wrong β€” not because they're lazy, but because they've been given the wrong blueprint. They're broadcasting when they should be conversing. They're chasing followers when they should be nurturing relationships. They're measuring likes when they should be counting new customers.

The Digital Garden is Jayson Hines' field guide to a completely different approach β€” one he's used to help over 127 local businesses in Northwest Ohio turn their social media presence into a genuine growth engine.

"You don't grow a social media following. You grow a community. And you do it the same way you'd tend a garden β€” with patience, intention, and genuine care for the people in it."

β€” Jayson Hines

This isn't a book about going viral. It's about building something that lasts β€” a loyal audience that knows you, trusts you, and sends you referrals every month.

🌱 This book is for you if you're a...
Local restaurant, cafΓ©, or food business owner
Home services contractor (roofing, HVAC, plumbing, landscaping)
Retail shop or boutique owner
Healthcare or wellness provider (chiropractor, salon, gym)
Professional service provider (mortgage, insurance, law)
Anyone who's been posting and getting zero results
Business owners who feel like social media is a waste of time
People who want to grow authentically β€” not with tricks or hacks
What you'll walk away with
βœ“ A clear content strategy built around your specific business
βœ“ A daily 10-minute habit that builds real relationships over time
βœ“ How to use AI as a tool without losing your human voice
βœ“ How to turn followers into referrals, clients, and loyal fans
βœ“ The mindset shift that makes everything else click

Social media is a garden.
Here's how to tend it.

Every concept in the book maps to something you'd find in a real garden. Once you see it, you can't unsee it.

🌱
Soil
Your Brand Foundation
Your values, your voice, and the real reason you show up. Bad soil = nothing grows, no matter how much you water.
🌰
Seeds
First Conversations
A comment. A reply. A share. Every relationship starts with one small, genuine moment of connection.
πŸ’§
Watering
Consistent Engagement
Showing up. Responding. Caring about people's posts β€” not just your own. This is where most businesses fail.
β˜€οΈ
Sunlight
Generous Value-Giving
Sharing knowledge, spotlighting others, and giving before you ever ask for anything. Generosity is the growth accelerator.
🌿
Weeds
Vanity Metrics & Comparison
Chasing likes. Obsessing over follower counts. Comparing your page to competitors. These kill real growth.
πŸ‚
Seasons
The Rhythm of Growth
Some months explode. Some months are quiet. Learning to trust the process β€” without panicking β€” is a skill.
πŸ› οΈ
Garden Tools
AI & Scheduling Tech
Tools help. But the gardener still has to show up. AI works for you β€” not instead of you.
🌾
The Harvest
Referrals, Fans & Revenue
When you've planted, watered, and tended well β€” the harvest comes. Loyal customers who buy again and bring friends.

15 chapters.
One complete system.

Each chapter ends with a single action you can take today. No fluff. No theory without practice.

Buy on Amazon β€” Paperback & Kindle
Also available on Kindle Unlimited
πŸ“– Introduction: Why Your Garden Is Empty
Part I β€” Preparing the Soil
Ch 1
Stop Broadcasting, Start Belonging
Why most businesses treat social media like a billboard β€” and why that's costing them customers.
Ch 2
Know Your Why Before You Plant Anything
Without a clear purpose, every post is just noise. How to find your real reason for showing up.
Ch 3
Choosing Your Platform (The Right Soil for Your Seeds)
Not every platform is right for every business. How to choose where to invest your energy first.
Part II β€” Planting Seeds
Ch 4
The First Conversation (Without Feeling Weird)
How to start engaging authentically β€” even if you're not a "social media person."
Ch 5
Your Story Is the Seed
The story you haven't told yet is the one your best customers are waiting to hear.
Ch 6
Showing Up as a Person, Not a Logo
People hire people. How to let your personality lead without oversharing or losing professionalism.
Part III β€” Watering Consistently
Ch 7
The 10-Minute Daily Habit That Changes Everything
The simple routine that builds relationships over time without taking over your day.
Ch 8
Engagement Is Not Optional
Why responding to comments is more valuable than the post itself β€” and how to do it at scale.
Ch 9
AI as a Garden Tool (Not a Replacement)
How to use AI to work faster without losing the human voice your community came for.
Part IV β€” Managing the Weeds
Ch 10
Likes Are Not Love
Why vanity metrics are the biggest distraction in social media β€” and what to measure instead.
Ch 11
The Comparison Trap
What comparing your page to your competitor's is actually costing you β€” and how to stop.
Ch 12
When Nothing Seems to Be Working
The honest truth about plateaus, slow seasons, and what to do when you feel invisible online.
Part V β€” The Harvest
Ch 13
When Fans Become Customers
The natural progression from follower to buyer β€” and how to accelerate it without being pushy.
Ch 14
The Referral Loop
How a genuine community sends you customers on autopilot β€” and how to design for word of mouth.
Ch 15
Your Garden Never Really Finishes Growing
The mindset that keeps successful business owners showing up for years β€” not just months.
🌱 Epilogue: Tend Your Garden Every Day
Jayson Hines holding The Digital Garden
Author & Founder

Jayson Hines

Founder, Sales Funnel Marketing | Perrysburg, Ohio

Jayson Hines founded Sales Funnel Marketing in 2017 after selling his insurance agency β€” which means he knows exactly what it feels like to start over and build something from nothing. He built his agency not through cold calls or paid ads, but through genuine relationships and showing up consistently for the businesses in his community.

Over the past seven years, he's grown Networks Cafe to over 1,600 members, run monthly AI workshops where 20–40% of attendees become clients, and helped over 127 local businesses in Northwest Ohio build social media presences that generate real leads and real revenue.

The Digital Garden is the book he wished he'd had when he was starting out β€” practical, honest, and written specifically for the business owner who's tired of advice that only works for tech startups in Silicon Valley.

127+
Businesses helped
7
Years in business
1,600+
Networks Cafe members
Get the Book on Amazon Work With Jayson's Agency

Real feedback from real business owners

β˜…β˜…β˜…β˜…β˜…

"Sales Funnel Marketing is amazing. My business social media reach has grown unbelievably which has translated into near triple sales growth in the 3 short months I've worked with Jayson. His approach is exactly what this book teaches β€” genuine, consistent, and it actually works."

A
Amy D.
Owner, Round & Round Gifts
βœ“ Verified
β˜…β˜…β˜…β˜…β˜…

"Jayson knows social platforms. In less than 6 months he turned my social media around β€” more engaging, better content, real results. This book captures everything that made that transformation happen. Every small business owner in Ohio should read it."

M
Michele K.
Owner, Michele Kipplen Photography
βœ“ Verified
β˜…β˜…β˜…β˜…β˜…

"Jayson at Sales Funnel Marketing is amazing. He's shared so many helpful tips, tricks, and hands-on tools for social media and AI that have really helped me grow my business online presence. This book puts it all in one place β€” finally."

J
Julie P.
Local Business Owner, NW Ohio
βœ“ Google Review

Order a Signed Copy β€” Direct from Jayson

Skip Amazon and get a copy signed and personalized directly by Jayson. Great for gifts, or just because a signed book hits different. Choose your format, pay via Stripe, then fill out the form below with your shipping address and how you'd like it signed.

πŸ“–
Paperback
$20 + free shipping

The standard edition β€” a real book you can highlight, dog-ear, and keep on your desk.

Pay $20 β€” Paperback
2 After paying, fill out your shipping info below

Jayson will personally sign and ship your copy within 3–5 business days. US shipping only.

Make sure you've paid via Stripe first β€” then submit this form. Jayson will confirm your order by email.

Now Available on Amazon

Your garden isn't going to
grow itself.

Get The Digital Garden today β€” and start building a social media presence that actually brings you business.

Paperback Β· Kindle Β· Kindle Unlimited