When someone decides on a Sunday night that they need a change, nobody digs out a phone book. They scroll Instagram for whoever's work makes them want to book. If that's not you, it's someone else.
Your regulars already tell their friends where they get their hair done. Social media takes that same word of mouth and puts it in front of thousands of people nearby, people who have never sat in your chair but already like the work.
When someone's looking for a new stylist, they want one they recognize. A face. A name. Work they've been seeing in their feed for weeks. That familiarity gets built through consistent posting, and ads alone won't do it.
"The salon that shows up consistently on Instagram gets the booking, even if someone else has been cutting hair longer."
Not every platform is worth your time. Here's where we'd focus for a salon or spa in Northwest Ohio, and why.
One of SFM's salon clients had been open 11 years, ran almost entirely on referrals, and had an Instagram that hadn't been touched in months. A newer salon a few miles away was pulling in more new clients, not because the work was better, but because they showed up online every single week.
We rebuilt their content around before and afters, stylist spotlights, and color transformations, plus targeted ads for new client offers. Within 4 months they were reaching 10× more people nearby and the slow weeks got a lot less slow.
"Sales Funnel Marketing is amazing. My business social media reach has grown unbelievably which has translated into near triple sales growth in the 3 short months I've used them. I can't recommend Jayson and his team enough."
Three phases, no fluff. We've done this for salons across Northwest Ohio and we know exactly what moves the needle.
Very little. You're already taking before and after photos at the chair. Send those over and we handle the rest, the strategy, the writing, the posting, and the captions. Getting your client's ok before anything goes up is the only real ask.
Organic social takes 60-90 days to build real momentum. Ad campaigns can start generating inquiries faster, sometimes within the first few weeks. We'll set honest expectations on the strategy call based on your specific market and competition.
No. For a local salon, even $200, $300/month in Meta Ads can generate a steady stream of new client bookings. We target people in your area who are actively looking for a new salon or stylist.
Most DIY ad campaigns for salons fail because of bad targeting, generic creative, or promoting the wrong services. We'll look at what you ran before and tell you exactly where it went wrong, then show you what a proper campaign looks like.
Our services start at $1,500/month. The exact scope depends on how many platforms, whether we're running ads, and how much content creation is involved. We'll give you a straight number on the strategy call, no surprise upsells.
Book a free 30-minute strategy call. We'll look at your current presence, your competitors, and tell you exactly what we'd do. No pitch. No pressure.